Why You Should Hire a Designer for Your Squarespace Website

Bold & Pop : Why You Should Hire a Designer for Your Squarespace Website

There are a lot of reasons we love Squarespace at Bold & Pop -- Visually driven designs, responsive design, and versatile built-in features being just a few. Our top reason we love the platform (and our clients do too) is how user-friendly the back-end is compared to some of the alternative options. Afterall, it is this aspect that draws a lot of people to design their websites themselves on Squarespace. So that being said, if it's user-friendly and DIY-focused, why would you want to work with a web designer? We're taking on that topic for today's blog!

Taking Your Website Beyond Templates

While you can create a beautiful website straight from the templates on Squarespace, working with a designer allows you to go above and beyond. As Squarespace designers, we know the ins and outs of the templates and the options each provides. It's more than just selecting a template and filling in the blocks with your content, rather we select templates based on core features and then build you a completely custom and unique website. Designers can also assist you with optimizing your user experience and helping you organize and make the best use of your messaging and assets.

Beyond your template selection, one of the key things that can help set your Squarespace website apart from the templates is custom graphic elements. This is where a lot of people get held up on their DIY designs. Working with a designer will provide you with graphic design assistance and allow you to take your design beyond the standard templates. Consider creating custom slideshow or banner graphics, sidebar graphics and dividers.

Last but definitely not least, working with a designer will give you additional options for your website with custom coding. We use custom CSS coding on all of our client websites to tweak the features and get the result our clients are after. This can also be a consideration if you're using programs and other services that aren't directly integrated with Squarespace -- like ConvertKit. This is often another snag for DIYers where designers can add a lot of value to. 

Maximizing Features & Optimizing Website

Because web design is our specialty, working with a designer will help ensure that you are taking full advantage of the features and uses for your website. You might not know the best way to highlight similar posts in your blog, or how to build an archive using summary blocks.. but your designer will! We can advise on the best set up for what you are trying to accomplish and then make it happen. There's a lot more than meets the eye of the basic features and settings and your designer will make sure you're getting the most out of your website.

Something else that is imperative with your website design is optimizing your responsive design and SEO. Squarespace is great because templates are automatically responsive, which means the designs with automatically adjust for best use whether your user is viewing your website on their desktop computer, tablet or phone. Same goes with your SEO. Squarespace has a lot of great built-in SEO features and a designer will be able to make sure everything is set up to help increase visibility for your business. 

Freeing Up Your Time

One of the top reasons to work with a designer on your website is to free up some of your time. You know, so you can focus on running your business! While you can certainly build a beautiful website on your own in Squarespace, it takes time. Often more than some expect!

A lot of times, people will realize they're in a little over their head after going to DIY route, or they're simply not getting the look or feel they're after. Don't be afraid to call in the pros! While there will be a bit of an investment, we've found our clients have felt a huge relief when deciding to work with a designer which will save you a lot of headaches in the long run. Hiring a designer allows you to focus on the things you're best at, and let us take care of some of the heavy lifting to get the features and design where you'd like it. Then when everything is wrapped up with a nice little bow, we'll train you on the back-end of your website and the features included so you feel empowered to make minor edits yourself. That way, you're still getting the perks of the user-friendly platform of Squarespace that you'll be able to update on your own in the future, while also making the most of your time now.

Need help with a revamp or a full Squarespace redesign? Give us a shout so we can chat about how we might be able to help!



3 Tips For Writing the Perfect About Page for Your Website

Bold & Pop :: 3 Tips For Writing the Perfect About Page

Raise your hand if you like writing about yourself... anyone... anyone? Yeah, we feel you! Writing about yourself can be tough and it's something we see members of our community struggling with on the regular. 

While your about page is surely about you, even more important, it's really about connecting with your audience. The goal of the page should be to nail your first impression, draw in your ideal clients or readers, and make them want to stick around! It's your about page where they get a first look at who you are, what they can expect, and how they initially relate to you so make it count! So how do you write an about page with high impact? Keep these 3 things in mind.

Who Are You and Why Should They Trust You

One of the most important parts of your about page is showcasing why people should actually listen to you! Your about section should answer the following 3 questions.

  • Who are you?
  • How can you help your audience?
  • What credibility do you have -- Why should people trust or listen to you?

If you nail these 3 points you'll be on the right track! When people come to your about page they want to get to know you and find out if you're either a good match for them on the business side or if they're going to be interested in reading your blog. Before diving right into writing, I suggest doing a bulleted list on the key points you want to capture. This will help you organize your thoughts based on the actual content, making the writing process much easier.

Some questions to ask yourself:

  • What do you want to be known for?
  • What type of expert are you?
  • What is your goal for your about page?
  • What is it that gives you credibility?
  • Did you go to college or have formal training in the field?
  • How long have been working in the field?
  • Do you have personal experiences with your topics? 
  • Do you have any personal stories that will connect with your audience?

The next step is to prioritize your content. While you certainly want to highlight key achievements, you also don't want to write a novel. Take the time to circle the most important components prior to writing. That way you can hit all of those points first and then if you still have some room, squeeze in the others. The key is to find that perfect balance of capturing your audience's attention and connecting with them without totally overwhelming them. A lot to remember, I know!

Writing for Your Audience

You've heard us talk about this time and time again.. but your voice is SUCH an important part of your branding and this should carry over onto your about page. Who are you trying to appeal to? Make sure you are writing with them in mind! Do they prefer more serious writing or does a more personal note appeal to them? Once you've decided on the information you want to include on your page, this is the next step to bringing your copy to life.

There's a lot of different ways you can write your about page, you can stick to long form writing, you can break it up into categories, or you can have an about section followed by a mix of graphics/photos. This is where knowing your audience will really shape the format. So let's talk about some examples of different type of formats for you to consider.

We'll start off with our about page. For ours, we know that our audience is busy business owners, so we did a clear and to the point about section on just what we do while also showcasing our bubbly and personable Bold & Pop style. Following our overview, we also included mini bios for both of us as well as a section with fun facts. This format has worked out great for us, because it's straight to the point on the services we offer and how we run our business while also sharing some of our personalities. As designers, the visual components of our page were almost equally as important as the copy, so having imagery that was really on point with our branding (thank you Danielle Mckenzie Photography!) to tie everything together was key. Overall, our top goal was to give our audience a good vibe for our brand and what it would be like to work with us.

On the long form side, two people stand out for me on having killer about pages -- Melyssa Griffin and Lauren Hooker. Both have a little bit of a different approach, but I love that they both write in such a conversational tone that really connects with their audiences. On Lauren's page, I think it's also so smart how she's really broken down the different components of her business before even diving into her story. (You can click through on both image to read the full pages too.)

Bold & Pop :: 3 Tips For Writing the Perfect About Page

On the product-based side of business, I also really love the about page for Bold & Pop client, Surprise Gift Co. Something I think is really great about their page is they start out telling you exactly what their service is, what is included in each gift and who they're for. It walks the user right through the whole process which is key to appealing to customers and letting them know step-by-step how everything works. To close out their page, they also have about sections for each founder, which really ties everything together because Lisa and Shannon really embody their business branding!

Showcasing Your Personality

Going off of writing for your audience, don't be afraid to add a little spark to your about page. No matter what your business or blog is, people want to work with or read content from people they feel a connection with. A great way to do this is to add a few fun facts in here or there or share a personal story that connects with your business or the passion you have. As you can see, on our page and as well as Surprise Gift Co.'s integrating graphics and imagery were also big factors in creating powerful about pages. At the end of the day, you want people to get a vibe for what it will be like to either work with you or read your content, so don't be afraid to show that! As with anything related to branding, consistency is SO key!

Do you have any other tips for writing an awesome about page or do you have a suggestion for someone who has done a killer job? We'd love to hear from you in the comments!



#BoldBossTribe :: Jenny Hale

Bold & Pop : #BoldBossTribe Feature with Jenny Hale The Military Social Media Guru

Jenny Hale | The Military Social Media Guru

Tell us your bold boss story!: 

Bold & Pop : #BoldBossTribe Feature with Jenny Hale The Military Social Media Guru

I am a military marketing and social media consultant.  I teach military spouse and veteran business owners, usually with military-focused businesses, how to use social media, marketing, PR, and networking to reach their business goals.

I grew up near a military community and most of my friends were either in the military or military girlfriends. I fell in love with the passion, support, and closeness of this community in college, as I lived on a dorm floor with a lot of ROTC students and then in one of the ROTC houses. I was unable to enlist for medical reasons, so I dedicated my career to helping the community I love. I soon got a job as an Army photojournalist and, as a civilian, lived in the barracks on an installation and participated in some of their training activities. I got an inside peek at the life and have used my career in military marketing and civilian entrepreneurship experience to support others looking to follow their business passions.

Bold & Pop : #BoldBossTribe Feature with Jenny Hale The Military Social Media Guru

We're all about bold boss moments, tell us about one of yours!: 

I started my first venture at 19-years old.  I began as a photographer and thanks to entrepreneurship, it was able to help fund my college education.  My success as a photographer eventually led to me consulting for other business owners to help grow their businesses.  After I graduated college, I took a job as a photojournalist for the military as an intern.  My experience specializing in the military sector as a civilian, combined with consulting and entrepreneurship as my background, helped skyrocket my passion to both a full-time career and a side hustle. I am now living the dream!

Bold & Pop : #BoldBossTribe Feature with Jenny Hale The Military Social Media Guru

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

Never give up. Life will throw you 1000 obstacles. Some obstacles will tell you that you can't do it. Don't listen. You can succeed at anything you put your mind to - even with the odds against you.

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P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!