Comment

#GoingBold :: Esther Loopstra Art & Illustration

Bold & Pop :: #Going Bold Feature with Esther Loopstra Art & Illustration

Esther Loopstra Art & Illustration

Tell us your bold boss story!: 

I went to school for illustration and began my career by interning at Target headquarters, illustrating my first published children's book, and illustrating for local magazines while still in school. I've always loved hand lettering, patterns, travel and drawing! Since then my work has been used for print ads, editorials, books, stationery products, & textiles. 

I also have a passion for teaching. Helping others find and express the creativity that resides inside of them is at the core of what brings me joy. I began teaching when I left my first job out of school and fell in love with it. I teach workshops and speak about creativity at events and online and I have been teaching college illustration and design courses for 8 years. Currently I am an instructor at Cornish College of the Arts in Seattle.

Bold & Pop :: #Going Bold Feature with Esther Loopstra Art & Illustration
 
Bold & Pop :: #Going Bold Feature with Esther Loopstra Art & Illustration
 

We're all about bold boss moments, tell us about one of yours!: 

  • Getting my first job out of college - I was hired for my dream job...creating fun patterns and illustrations for Target products

  • Getting some of my first freelance illustration jobs - getting paid to do what I love for large companies like Frito Lay and the Denver Post...what a dream!

  • Teaching my first class and beginning other workshops - I realized that teaching is a natural gift of mine! I love it and I'm damn good at it!

  • Discovering my Creative Voice through intuitive painting - I started going down the rabbit hole of how to teach the creative process

  • Creating packaging for Seattle Chocolates - a terrific company to have a relationship with... woman owned and local!

What advice or words of encouragement do you have for the #GoingBold community?: 

I love to encourage everyone to follow their curiosity and find their own unique Creative Voice! I believe everyone has a unique way that they can share their creativity with the world and that we can get in touch with our intuition which is very powerful!

Website | Creative Voice Course | Instagram | TwitterPinterest

Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

Comment

Comment

How to Write an About Page for your Website that Makes an Impact

Bold & Pop : How to Write an About Page for your Website that Makes an Impact

Raise your hand if you’ve settled on the about page of your website or put off redoing it because… well, it is hard AF to write about yourself sometimes! Girl, we have been there. Here’s the thing though, your about page is SO dang important -- even more so if you’re a service-based business. Not only is it where you showcase why you’re credible and more info on your business but it’s a place where you can really highlight your personality and why people would want to work with you. And spoiler, people want to work with people who they feel like they have a connection with! Tackling our own about page was on our to-do list this year, so now that we got it done (and survived) I’m spilling tips to help you crush yours too!

Your tone of voice is everything!

Your about page should speak to your target audience. Plain and simple! This page is literally dedicated to telling others who the heck you are, what you do, and whyyy they should be banging on your door to work with you. So before you do anythingggg and start nailing down the nitty gritty of what you want to include, you need to sit down and think about who the heck you’re talking to.

If you work with fun, outgoing go-getting women then make sure your copy reflects that! You’re not going to catch their eye by writing a blah boring bio… snoozefest. Instead, consider writing catchy fun headlines that will draw them in and make it more conversational like you were new friends getting to know each other over some coffee. Kind of like how I’m doing in this blog post! On the flip side, if you work with larger corporations or in an industry that is a little more formal, then writing punchy, fun copy probably isn’t going to cut it. Know your people and make sure your tone matches what they’re looking for! And if you don’t know who your people are yet, because you’re just getting started, then write for who you want your people to be! When we started Bold & Pop we knew our brand was going to be bright, colorful and happy! And while we work with clients with all sorts of design styles, one thing we wanted to make sure shined through is that we’re fun and positive women who just want to support our clients — so you’ll notice our copy reflects that!

Hash out the details

While your tone of voice is actually going to be what draws people in, you also need to make sure your page actually has some meat! When Mallory and I were working on our about page revamp we did an outline of different things we wanted to highlight including different facts, like how long we’ve been working in the industry, types of clients we’ve represented, where we went to college, press outlets we’ve been featured in — all of that legit credibility stuff. We also thought about some different fun traits about our personalities that we wanted to highlight too. Like I mentioned, your about page is somewhere for people to get to know you and start to feel a connection with you — before they actually know you. So think about this, every detail you provide is another chance for you to be relatable (or just interesting) to others. Oh you’re big into country music? ME TOO! You went to college in Oregon? I love Oregon.. Now of course you don’t have to list everyyy detail about yourself but ones that make sense to highlight open up those touch points for others to connect on.

Break things up

On top of outlining some of the key details, another helpful tip is to think about how you want it structured. There’s no wrong or right way to do this, but we knew we wanted to section out different parts of the things we wanted to touch on. Plus, with people’s attention spans forever decreasing, breaking sections up with graphics and/or photos will make the user-experience a lot better. You want to give people lots of good info, but you also don’t want them to feel like they’re reading a novel on your life. By breaking things up, you can still include lots of details without it feeling overwhelming.

I recommend doing this by starting with the content sections you want to include and think about fun ways you could highlight some differently. For example, we knew we wanted to have an introduction that let people know who we were and a high-level background of our experience so that they knew exactly what we did if that’s as far as they read. From there, we then wanted to include our Co-founder story of how we met and started working together because it’s kind of a funny story, and then we went into our individual bios, then after that we decided we just wanted to have another fun section with more personal details on our personalities. To break things up but also be able to cram in a lot of metrics about our Bold & Pop careers, we created a ticker animation feature that showcased some of those metrics without having it in paragraph form. We also added a slider image with photos/graphics to highlight some of our personal interests to break things up a bit.

Writing an effective about page is all about connecting with your audience, highlighting why you are as awesome as you are, and make the experience of doing both one that is easy and enjoyable! Hopefully you’ve found these tips helpful. Feel free to pop over to ours to see the final product and as always drop any questions/comments you have below!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

Comment

Comment

#GoingBold :: Allana Taranto of Modern Muse Boudoir

Bold & Pop #GoingBold Feature :: Allana Taranto of Modern Muse Boudoir

Allana Taranto | Modern Muse Boudoir

Tell us your bold boss story!: 

Like many of us, I have a long and complex relationship to my body. While my rational side knows that the extra softening features, as my partner calls them, and cellulite has never actually stopped me from living my life, I do have to access that rational side on the regular because I am, like many of us are, in a continual state of comparison which is so damaging for our self esteem. 

Remember the first time you become aware of your body not fitting into what other people think it should be or not conforming to an external expectation? Yeah, those memories are embedded deeply. 

I got into boudoir and intimate portraits through my wedding clients. A few wanted to do some images before they put on their wedding dresses as a gift to their spouse. Bridal boudoir sessions are really fun and I still enjoy working photographing them. And eventually I came realize that the intimate portrait clients I treasured the most were doing it for themselves to celebrate their health; physical, emotional, spiritual. It was more of an internal milestone than an external one. When we are in a place of love and gratitude towards our bodies - that’s the ideal time to really see yourself. 

So, what happens in a Modern Muse session? We create and hold a space that is affirming to who you are and we capture you there. I have worked hard to build an inclusive and sex positive boutique boudoir studio that is affirming. It’s not about transforming you. It’s about coaching you to remember and recognize your true self and ultimately revel in your own magic. 

I know this is not for everyone, but can you imagine how good would it feel to look at images of yourself and LOVE them?

 
Bold & Pop #GoingBold Feature :: Allana Taranto of Modern Muse Boudoir
 

We're all about bold boss moments, tell us about one of yours!: 

If I can help people see themselves with kindness and with love - the way other people see them - then I know that I have done my job well. 

response from client after her reveal - 

"I'm crying good tears. The entire experience was empowering in so many ways.

I'm at the point now where I have a profound understanding of myself yet I still have so much left to explore and understand. Coming out has been empowering for me and has allowed me to capture so much of a life I didn't fathom to be possible. I have lived with a shadow for most of my life and it wasn't until recently was I able to integrate it into my life and learn to accept and love it. I anticipated this being a journey of self-reflection and empowerment. 

I cried over this image for a while last night and it's creating the same emotional response after seeing it again. I honestly never saw myself as any of that until yesterday. I'm still in shock that the person in those pictures is me. "

What advice or words of encouragement do you have for the Going Bold community?: 

Tenacity. Kindness. Continual reflection. More tenacity!

Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched a free #GoingBold Facebook Group and would love for you to join us! Come on over!

Comment