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Introducing Facebook Group Insights: How They Can Help Improve Your Community

Bold & Pop : Introducing Facebook Group Insights: How They Can Help Improve Your Community

There's a brand new feature for Facebook Groups... and we are PUMPED up! We're talking about Facebook Group Insights! I'm a self-proclaimed analytics nerd so this new feature is totallyyyy up my alley. So why is this a big deal? A few reasons! Despite the trend of some really large Facebook Groups shutting down recently, they're still a really great place to connect with others and as relevant as ever. So having this new feature will be really beneficial to group owners to help them curate and plan meaningful content for their members and build stronger relationships.

What Group Insights Offer

A whole lot! Inside the insights, you'll find analytics for group growth, top contributors, top posts.. and a whole lot more. Below we're going to go over some of the ones we are most excited about..

Some of the insights we're so excited about starts with the overview, which includes group growth, number of posts/comments/reactions/member details. We love these because it gives you an easy look at some of the key features of your group.

Bold & Pop : Introducing Facebook Group Insights: How They Can Help Improve Your Community

One of the most important parts of growing an engaged Facebook Group is making sure you're connecting with your audience! So what better way to do that then to take a look at the popular days and times for posts in your group? In the #BoldBossTribe Facebook Group, we have prompts for each day so that's important to keep in mind when looking at your popular days. Each Wednesday we do a #BoldBossTribe Mixer where members introduce themselves and connect with others, which is always a popular prompt. As well as Friday, where we do Follow Fridays. So it's not too surprising that Wednesday and Friday are some of our top days. There's a lot of factors that come into play with this depending how active your group is, but it is an easy way to take a look at some of the metrics and possibly decide switching up some of your content. Same goes for the timing of your posts. A lot of groups will post their prompts first thing in the morning, but from our chart you can see our most active audience is actually right around early afternoon.

Bold & Pop : Introducing Facebook Group Insights: How They Can Help Improve Your Community

Beyond the numbers for top days and times, one of our favorite metrics is the top posts. While you can certainly get this data simply from browsing your page, it's great to have everything neat and organized so that you can quickly review how you're doing. This section is so important because it easily allows you to see what posts those are interested in (or not interested in). Making it a lot easier to evaluate the success of your prompts/posts and plan accordingly.

Bold & Pop : Introducing Facebook Group Insights: How They Can Help Improve Your Community

Another feature we really love is a look at top contributors. It's a great way to look at who is engaged and even consider potential networking or partnership opportunities.

Bold & Pop : Introducing Facebook Group Insights: How They Can Help Improve Your Community

Why it Matters & How You Should Put Your Analytics to Work

So why do these Insights matter? It's all about optimization and streamlining your efforts. Facebook Groups are used for a variety of things but one thing is consistent -- bringing value to your audience. By having a quick and easy way to look at how your group is performing it allows you to really dive in and make sure your efforts are paying off for the goals you have for your group. Even more important, it allows you to see a bigger picture look at what is and isn't working. It's easy to notice when a post bombs here or there, but it's even easier to see a pattern when you have collective data in front of you. 

So how have you make your analytics work for you? Monitor them regularly! We like to review our other social media analytics thoroughly on a weekly basis (we like to let our posts perform a little bit before totally overanalyzing). Look at your metrics.. is your group growing at a pace you would like it to? What have been the most popular posts? Are there some posts that are just completely not working for you? Your engaged audience.. are new people showing up in your new contributors or is it consistently the same 5 people?

All of these things are important to consider. That way you can not only re-evaluate the content you are sharing but also make a bigger effort to engage others in the group and increase conversations. Facebook Groups are all about community and we're really excited about to dive into using the Insights and continue to grow and improve our own group as well! What part of Insights are you most excited about? Share with us in the comments!

And P.S. If you haven't joined our Facebook Group the #BoldBossTribe, we'd love to have you!

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Do You Really Need to Know Your Ideal Client/Customer? (The Answer is YES!)

Bold & Pop :: Do You Really Need to Know Your Ideal Client/Customer? (The Answer is YES!)

Whether you call it a target market, avatar or ideal client, identifying who this person is is essential to your brand’s success. Your ideal client affects just about every aspect of your business so let’s chat about (1.) why it’s even important and (2.) how to identify who it is.

Why it’s important to know who your ideal client it?

Without knowing who your ideal client is how do you go about developing your branding? Your website? How do you market your company? Yes, believe it or not your ideal client affects each of these which is why identifying them first is so important! (If you haven’t done this yet or you’re redefining, don’t worry! This isn’t stuck in stone but will require some pivoting on your part.)

For example, our ideal client is female creative entrepreneurs (this doesn’t necessarily mean that we only work with female creatives though.. this is just who we typically connect with best!) so all our branding and marketing is geared towards them. We’ve developed our bright, bold brand personality to attract these clients. We give a dose of real talk in our copy and content which paired with our colorful visuals really resonates with them. While this style may not work for you, developing your brand personality with our ideal client in mind will help attract them to your company. Trust us. 

While it’s always exciting to have your ideal client come to you, most of you know that’s not always the case. Sometime you need to go out and find them yourself.. BUT if you don’t know who your ideal client is, how do you find them? Because we’ve identified our ideal client, we know exactly where y’all hang out (helloooo Instagram and Facebook groups!) so we can connect there, develop relationships, and ultimately provide our services if needed. 

How do you identify who your ideal client is?

Step one: Analyze yourself

This might feel counterintuitive but start by identifying this key thing about yourself/your business… What makes you different? What would make people want to work with you? Basically it comes down to what makes you unique. Consider a few of these questions:

  • Who are you? Are you fun, caring, generous, direct, etc?
  • Who are you when it comes to your brand?
  • What are your values? (Both personal and in business)

Step two: Past experience

Now it’s time to focus on your client/customer. Have you previously done this work before? If so, who were your favorite clients to work with? Write down a list of your top 3 and then consider:

  • Why did you like working with them so much?
  • Were there key values that you shared?
  • What industry did they work in?
  • Did your personalities match?
  • Did their brand speak to you?

Chances are the answers to these questions align with the questions you answered about yourself in step one! All of these factors will help you narrow down why you enjoyed working with them and help you develop a profile for your ideal client.

If you’re working in a new industry or doing something completely new, you can still develop an idea of who your ideal client is. Ask yourself the following:

  • When you've worked with others, what makes the project enjoyable? What makes it frustrating?
  • Is it important that your clients/customers have similar values to you?
  • Would it be easier if your brands and personalities matched?
  • Is there a specific industry that you would love to work with/in?
  • Who are the type of people you generally connect with on both a personal and professional level? 

Step three: Develop the profile further

Now it’s time to take all your answers and start to develop the profile for your ideal client further. It’s time to take them from an idea to an actual “person”. This means it’s time to consider more details including:

  • Are they male or female?
  • Is there a specific age range?
  • What are their overall interests? (Anything from TV shows to how they spend their weekends to the type of food they like.)
  • What do they do for a living?
  • What type of person are they? (Fun-loving, serious, carefree, genuine, etc.) 

Include any other additional details you think are relevant to who this person is. Identifying as much as possible will be helpful when you go out looking for them… You can use these details to target them in your branding, on social media, and in your overall marketing strategy. (Think about your color story, logo, searching hashtags, developing a brand voice, etc. -- Don’t worry! We’ll do another post soon on how to attract/find your ideal client!)

But when it comes to identifying your ideal client… Let's be real, it’s kind of like dating. It can sometimes be a painful process and you’ll learn along the way if your ideal client is really your ideal client or if you need to make some adjustments.

Just keep this one thing in mind, people want to work with people they can connect with on a deeper level. They want to work with people that really get them and that means you need to have a brand that resonates with them and vice versa! So with all that said, it’s time to get to it... Start working on identifying who your ideal client is and we’ll be back shortly to share more insight on how to find those perfect little gems!

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Well Works Website Design

Bold & Pop : Well Works Website Design

Sometimes you just need a little help to get your branding and website design to where you would like and that's exactly how we helped Well Works. The UK based functional medicine and wellness consultancy had the key components of their website all set but was looking for a little help to take it to the next level. That's where the Bold & Pop team came in!

Bold & Pop : Well Works Website Design

The Project:

The Design:

The website refresh was focused on redesigning the homepage to streamline the user-experience, cohesion of banner images and integrating custom graphics throughout. Here's a peek at some of key goals of the project. 

  • Revamp homepage design
  • Design custom icons for Well Works brand
  • Redesign brand infographics
  • Streamline banner images for cohesion
  • Restructure blog as grid layout
  • Redesign team page
  • Optimize SEO

The key to giving the brand a refreshed look was restructuring and adding custom elements to the homepage. The team also wanted to be able to highlight recent blog and recipe posts, as well as a rotating testimonial option.

Bold & Pop : Well Works Website Design

In addition to revamping the homepage we also restructured the blog layout and jazzed up the team pages.

Bold & Pop : Well Works Website Design
Bold & Pop : Well Works Website Design

Last, we sourced new banner images for each page to reflect the updated look of the website and create cohesion between each so everything tied together. To see more of the new design check out their website!

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