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#BoldBossTribe :: Jaclyn Zukerman

Bold & Pop : #BoldBossTribe Feature with Jaclyn Zukerman of JZ Enterprises and NEXTonSCENE podcast & magazine

Jaclyn Zukerman | JZ Social Enterprises, LL

Today on the #BoldBossTribe, we're so excited to chat with Jaclyn Zukerman of JZ Social Enterprises. Jaclyn is a self-made businesswoman and the founder of JZ Social EnterprisesNEXTonSCENE podcast and NEXTonSCENE Magazine

Bold & Pop : #BoldBossTribe Feature with Jaclyn Zukerman of JZ Enterprises and NEXTonSCENE podcast & magazine

Tell us your bold boss story!: 

I found there was a missing market to give quality spotlight to up-and-coming brands, products, designers, celebrities doing new ventures and I wanted to deliver a good quality reliable resource for them so I watched some youtube videos and launched my own podcast from my closet (now with 205k listeners) to my own magazine 5k readership per issue!

We're all about bold boss moments, tell us about one of yours!: 

It actually happened recently! I started my own podcast learning from the Internet and Youtube videos around 3 years ago. I set up everything from my closet and never thought anything would come of it and now it has grown to 205,000 plays!!!

It is a super #GIRLBOSS moment! Another amazing moment is seeing people with my magazine I put my heart and soul into and people take pictures with it and love showing themselves off in it!

Bold & Pop : #BoldBossTribe Feature with Jaclyn Zukerman of JZ Enterprises and NEXTonSCENE podcast & magazine

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

Don't give UP! Life will always have challenges, take them in stride and keep pushing forward! You never know where the road leads without continuing to try!

Website | JZ Enterprises Facebook
JZ Enterprises Twitter | JZ Enterprises Instagram |
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NEXTonSCENE Instagram

P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!

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Why You Need to Get Real With Your Audience

Bold & Pop : Why You Need to Get Real With Your Audience

Raise your hand if all those “make 6-figures in 6 months” blog posts and over-the-top Instagram posts about how easy business is make you want to pull out your damn hair. I know we’re not the only ones and the reason it drives us nuts is while yes making 6-figures in 6 months may be possible, let’s be real, it’s a tad unrealistic and running a biz is not all rainbows and unicorns either.

Now think about your favorite business owners… You know, the ones that you swoon over and admire. Why do you love them so much? What makes you feel connected to them on a more personal level? It’s because they are REAL. Like really, seriously real with their audience.

The first year of our business we were guilty of hiding behind the Bold & Pop brand. We put the brand front and center and while it worked for us at the time, we quickly realized going into year 2 that we needed to put ourselves out there. This was mainly after watching our favorite biz owners and thinking “How do we get to that level?” And the answer always went back to their authenticity. So year 2, we put ourselves out there. We shared the good, the bad, and the ugly with the focus of helping fellow business owners. Whether it was just letting others know they’re not alone or providing some valuable lesson we just learned, we wanted to share all the #realtalk.

Not only did it feel good to get all of it out there but it has also had a positive impact on our business. So we’re here today to tell you why you need to get real, like really real, with your audience this year and beyond!

Creates a Stronger Connection

Let’s be real… no one, and I mean no one, has it together 100% of the time. Trust me, I’m the queen of pretending to have it all together. Nothing bothers me. Blah blah blah. But the truth is, I don’t always and I’m just now starting to embrace the fact that this makes me human. Yes, I know how ridiculous that sounds but I personally hate asking for help or looking like I need help. (I once refused help carrying the heaviest side table ever made because god forbid I let someone help… I quickly regretted it and STILL didn’t ask for help.) And guess what? I’m not the only person that feels that way or has a certain type of struggle.. Especially when it comes to being a female business owner.

But when I do share those feelings or struggles, I typically have at least one person reach out to say they’ve dealt with or are dealing with something similar, thank me for sharing, or offer words of encouragement. And let me tell you… connecting with others on that level feels really freaking good. You cut through the BS and get down to the nitty gritty to make a true connection with that other person. You can support one another whether it is directly or indirectly and isn’t that what we’re all looking for.. People to connect with and support? (My answer is a big ol’ hell yes right here!)

Builds Confidence and Trust

This personal connection automatically build confidence and trust between you and your audience. You’re adding this level of transparency and vulnerability that most brands don’t want to show or discuss. Why don’t they want to show this side of things? Because it’s “not professional”. Listen, I get why you might feel that way and no, there are some things you don’t need to share with your audience and also a strategy that goes into sharing these vulnerable types of posts. But here’s what you need to know…

Your audience won’t see you as unprofessional.

Let me say it again for the people in the back.. No, your audience won't see you as unprofessional. Because guess what? They have either been there, are going to be there or are there right now. So your chances are pretty high that your audience will actually appreciate this honest perspective so they feel like they can relate to you, learn from you, and ultimately trust you. 

Attracts Your Ideal Audience

Is there anything worse than feeling like an imposter? No one wants to fake being something that they're not. It just doesn't feel good. It's inauthentic. But not only is detrimental to you mental state to fake it, your audience will also take notice. And trust me, that’s a turnoff because it feels like they're being lied to and when it feels like you're being lied to, you lose all trust, right? 

It also makes it a heck of a lot harder to market yourself and share your message. I mean being who you are is natural and automatic. You don’t have to try. You don’t have to be anything but you. Not only does that create a stronger connection with your audience but it also can help you weed out anyone that’s not in your ideal audience. 

This is the scary part. This is why we aren’t always authentic… the fear that people won’t like us. Gasp! We get it. But here’s the thing, there will always be someone that doesn’t like you and there’s absolutely NOTHING wrong with that. (There are people that don’t like dogs or donuts out there… and those are pretty much the best things everrrr!) It might sting but once you get more and more comfortable embracing your authenticity, it will bother you less and less and you’ll realize, a lot of people are sticking around to see what you have to say because you are being YOU!

And those people that stick around (or end up following you later)... well, they are YOUR people. And that's your sweet spot. 

Being really open and more vulnerable isn't something that happens overnight. Anna and I started slowly by talking about things we were more comfortable discussing then gradually we got more and more comfortable sharing more personal details and stories. It will probably always be a work in progress but we really enjoy connecting with our audience on this level. Because well, we're not alone and you're not alone when it comes to this whole business thang. And a little does of #realtalk is the best reminder there is! 

Have you started getting real with your audience? Tell us how it's helped your brand in the comments! 

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#BoldBossTribe :: Cassandra Le

Bold & Pop :  #BoldBossTribe Feature with Cassandra Le of The Quirky Pineapple Studio

Cassandra Le | The Quirky Pineapple Studio

Tell us your bold boss story!: 

Bold & Pop :  #BoldBossTribe Feature with Cassandra Le of The Quirky Pineapple Studio

I am a copywriter, content creator, and brand/blog coach for the fierce, creative soul! I work specifically with small business owners, entrepreneurs, and side-hustlin' divas in the tourism and hospitality industry to help them hone in on their voice to create strong communities that translate into more visibility and higher profits. Before that, I was a lifestyle & travel blogger, focusing on thoughtful travel, women empowerment, and international love. I've been blogging since I was 13 years old and have had numerous blogs before creating The Quirky Pineapple Studio. I created The Quirky Pineapple, a Lifestyle & Travel Blog during my senior year of college. It served as an online diary, then a travel blog, and finally a lifestyle & travel blog. I was living in Spain at the time, teaching English, and decided that I wanted a space to share my adventures and inspire people at the same time. After a two year stint abroad, I decided I wanted to move back home to the United States and give my hand at "corporate America". From there, my travel blog quickly turned into a lifestyle & travel blog, sharing about my travels but also more about my lifestyle transition and becoming a full-time employee at a large company. 

I always knew I didn't like corporate America, but working in it for a year and a half reaffirmed my belief. I started working on my blog as a side-hustle every night I came home from my full-time job. It started to pick up even more momentum, and thanks to my full-time job, I was able to really start investing in my blog the way I had always wanted to. I reached out to other bloggers and creatives in the Washington, DC area, trying to meet as many people as possible! I also started attending regular networking events with creative entrepreneurs who were photographers, videographers, wedding professionals, makers, etc. I was so inspired by their story and how they helped their audience through each of their services. Since discovering blogging at the age of 13, I've wanted to become a full-time blogger. But after being in the space for so long, I knew it took a lot of work. I didn't want to be another vessel that brands and companies used to get their products in front of an audience. Like the entrepreneurs that were offering services or products, I wanted to help my audience in a more direct way. This lead to a path of lots of brainstorming and throwing out different ideas for services I could offer, products I could create, and anything I could do that would help people but also get me closer to becoming a full-time "blogger" or entrepreneur. 

And thus, a rebrand was in the works! I started offering services and rebranding The Quirky Pineapple, to The Quirky Pineapple Studio! My little online space that provides inspiration, resources, and a place to come and learn/share! (: It's been an extremely bumpy and very windy road, but I'm so happy with where things are headed!! I can't wait to see what else is in store for this little business of mine!

Bold & Pop :  #BoldBossTribe Feature with Cassandra Le of The Quirky Pineapple Studio

We're all about bold boss moments, tell us about one of yours!: 

One of my proudest achievements was creating an Instagram movement titled, #travelismorethaninstagram. I originally thought that not many people would actually participate, but the response I received was TREMENDOUS! The movement was based upon the fact that I always see other "travel influencers" post about their trips, but never talk about why they travel or why it's so important to them. The #travelismorethaninstagram movement was a space where people could share WHY they travel, what inspires them to do so, and what it means to them. After posting, so many people scrolled the hashtag and connected with each other through the captions in meaningful ways. It was amazing to see the similarities that people had, but also about different traditions or rituals others held when visiting a new place. I felt so proud and excited to have connected with all these influencers! We had a total of 160~ posts during the three-day run, and I received so many messages from other influencers asking if they could participate!

Bold & Pop :  #BoldBossTribe Feature with Cassandra Le of The Quirky Pineapple Studio

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

This is one of my absolute favorite quotes that I always share with people who may be questioning what to do, or scared to take the next step. I often remind myself of this quote when I find myself in these situations! 

"Good judgment comes from experience, and experience often comes from bad judgment." - Rita Mae Brown

I LOVE this quote, because the way I interpret it makes it sound like a little dare to step out and learn from experience besides hiding and never taking the leap. It's always served as a little reminder that I'm a bold and determined lady, who loves sharing experiences and also wants to have some fun while doing so! 😃

Another quote, or mantra if you will, that I always like to share with people is something that I like to say:

"You are a strong, independent, and fierce diva! You better WERK!" 

This is my mantra to always remind myself that I'm strong, I'm independent, and I'm darn fierce. Nothing can get in my way!

Photos Courtesy of: Laura Quintero Photography

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P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!

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