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Reinventing Cristy Branding & Website Design

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Working with fellow lifestyle bloggers has always been a favorite of ours! Because the projects are usually very personal to our clients, it is always fun to design branding that really feels like home for them. Plus, being bloggers ourselves (did you know our Co-founder Anna has a lifestyle blog?) we always design blogs with user-experience at top of mind making sure the features function just how you need them to!

Our client Cristy came to us looking for a revamp of her blog Reinventing Cristy and we could not wait to help her! For her project, she was looking for giving a makeover to her branding and Squarespace blog.

The Project:

The Design:

Cristy really wanted to create a brand that was fun, had retro flair and a little bit of sparkle. To accomplish this, we got a lot of inspiration from old hotel signs, glamping decor, and marquee lights. Here's a peek at the inspiration board that set the tone for the project. 

Reinventing Cristy Branding & Squarespace Blog Website Design

Now onto the logo! To capture a retro vibe we took on 3 different approaches that tied in our ideas from the inspiration board. Here's a look at the initial concepts:

Reinventing Cristy Branding & Squarespace Blog Website Design

From our initial concepts, Cristy decided the first concept was just the look she was after! So for the revisions we played with some different color options as well as trying foil options.

Reinventing Cristy Branding & Squarespace Blog Website Design

After the first set of revisions, she decided this version was the one for her! 

 
Reinventing Cristy Branding & Squarespace Blog Website Design
 

Now onto the blog design! We kept the design clean and simple, while also incorporating her brand colors and key categories for the blog. We love building blogs on Squarespace because there is so much flexibility in terms of the layout and features, whether you'd like your website to look like a digital magazine or more of a traditional blog look. Take a peek at the final design of her blog below!

Reinventing Cristy Branding & Squarespace Blog Website Design
Reinventing Cristy Branding & Squarespace Blog Website Design
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#BoldBossTribe :: Brenda Mendlik

Bold & Pop :: #BoldBossTribe Feature with Brenda Mendlik of Inspired Party Studio

Brenda Mendlik | Inspired Party Studio

Tell us your bold boss story!: 

We make handmade party decor and also carry premium party supplies for different occasions, but mainly birthdays for now. What inspired me? My children, wanting to stay home with them and help raise them to be good, kind and selfless human beings, but it was also my need to give them beautiful parties so they could have beautiful memories of their childhood. It was also because I think it is important to celebrate life’s special moments. My story? I was born in Mexico and lived in extreme poverty. My family and I struggled as immigrants in a new country. I was eight when we came to America. Through the challenge of living as a single teen mom, I decided what kind of mom I wanted to be--one that was loving, understanding and encouraging. After marriage and three more wonderful (and very active) children, my husband and parents encouraged me to launch this business after seeing what I would do with our kids’ parties. It took some convincing to get me out of my shell, but now I'm the proud owner of what I believe is a wonderful business. I’m currently working on expanding product lines and seeing where we can go with this. Hopefully the sky’s the limit!

Bold & Pop :: #BoldBossTribe Feature with Brenda Mendlik of Inspired Party Studio
 
Bold & Pop :: #BoldBossTribe Feature with Brenda Mendlik of Inspired Party Studio
 
Bold & Pop :: #BoldBossTribe Feature with Brenda Mendlik of Inspired Party Studio

We're all about bold boss moments, tell us about one of yours!: 

I am most proud of creating a business that allows me the flexibility to work from home so I can hopefully  succeed in both my professional and family life.

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What advice or words of encouragement do you have for the Bold Boss Tribe?: 

Never give up, everything is possible. Sometimes you have to take the longer and difficult way (which is OK, because that's when you learn the most) but you will get there!

Etsy ShopInstagram | Facebook
 

P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!

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6 Commonly Overlooked Parts of Your Websites That Lead to Missed Opportunities for your Biz

Bold & Pop :: 6 Commonly Overlooked Parts of Your Websites That Lead to Missed Opportunities for your Biz

Whether you already have your website built, are in the midst of building it or are planning out the design, there’s a lot to consider and a lot of important elements that can easily slip through the cracks… But who wants to let any of those important details slide? We surely don’t and we definitely don’t want you to miss any opportunities because of this either. So let’s talk about the most commonly overlooked parts of websites that lead to missed opportunities for your biz so you never miss a beat again!

About Page

We totally get it… it’s hard to write about yourself and we often think no one cares about who we are. But this is where your clients/customers come to get to know you better and, trust us, you don’t want to overlook this page, no matter how hard it is to craft the perfect bio or story. People want to work with and purchase from brands they like and trust and this is where that all starts. 

Your About page is where you can share your story with personal touches that will help you connect with your audience on another level. You can include reviews/testimonials or press logos to help show your expertise and build trust further. This is where you can reallyyyy start to your audience what it would be like to follow, work with, or purchase from you so don't underestimate the importance of this page!

If you’re having trouble crafting the perfect About page, don’t worry… we have you covered with some tips here.

UX Design

UX design is the experience your user has as they navigate through your website and you want to make sure it's a positive one! But you don’t need to be an expert in UX design to start implementing it throughout your website. You'll want to spend some time mapping out how your audience will flow through your website so they have the best experience possible by being able to easily find the information they are searching for. There are a few things you can easily do to help improve your UX design including:

  • Simplify your navigation
  • Implement calls-to-action throughout your site
  • Keep your most important information above the fold
  • Highlight your brand's purpose on your homepage

Looking for more on how to improve your UX design? We go more in-depth with these 5 easy improvements here.

Showing Personality

Adding personality on your website through copywriting and visuals helps you stand out and makes your brand memorable. We can’t tell you know many people comment on how much they love our bright colors and the way we talk on our website (#realtalk, y’all!) and while that may not work for you, it’s important to find a way to infuse your own personality and branding throughout your site.

Similarly to your About page, this gives your audience a better idea of who you are and what it would be like the work with or purchase from you. It may seem like a little detail but it will have a huge impact.. Trust us!

Information Collection

Chances are no one is going to hire you or purchase from you the first time they visit your website. It typically takes at least 7 points of contact with a prospect before they hire/purchase which means it’s important to stay in contact with them. A great way to do this is through information collection including:

  • Email newsletter signup
  • Linked social media accounts

Having both an email newsletter signup and linked social media accounts allows you to continue your connection with warm, qualified leads (they’re warm, qualified leads because they opted to stay connected with you in another way.. score!). This allows you to continue to connect with this audience, ultimately leading to future clients or sales.

Responsiveness

It’s easy to get caught up in designing your website for desktop viewing and completely forget about what it will look like on other devices. However, in this day and age, that’s a HUGE mistake! Approximately 50% of web traffic (give or take depending on industry) is from mobile devices so you can see why it’s so important. Before launching or any time you make an update, check your website on a mobile device to make sure it looks just as good as your desktop version!

P.S. If you’re on Squarespace, your website is automatically responsive! (Although always check it anyway.)

Blog

Not convinced you need a blog for your website? While it can be a time-consuming process and just one more thing to add to you to-do list, there are some serious benefits including:

  • Establish expertise
  • Content to share with your audience
  • Drive traffic to your website
  • Improve SEO

If that’s enough to convince, make sure you create a strong content strategy… You don’t want to just post to post! You need to post strategically to your blog to have the impact you desire. You can do this by planning out content ahead of time and making sure it’s tied back to your main focus as a brand.

So have you overlooked any of these factors on your website? Don’t worry! They are always things that you can incorporate now or work on implementing later. Just make sure you take the time to evaluate which (if not all) of these will work for your brand and get to it! Don’t miss another opportunity!

If you need a little extra help with implementing these our your Squarespace site, we’re your girls! Shoot us a message to chat.

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